While I maintain that the main key in bringing new audiences to live theatre lies in marketing, I have to admit, some creative ventures like this one in New Zealand can definitely help in attracting new patrons.
This French-Canadian circus company has hit on some clever ideas as well.
Finally, look at how the Royal Shakespeare Company is helping to introduce Shakespeare to English students.
1 comment:
Now this is brilliant! This is one of those ideas where I wish I had thought of it!
Truly interactive Theater... The possibilities are endless!
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